The Atelier story
RootTraction Atelier began as a set of field notes shared between colleagues who preferred building lasting systems over chasing the latest trick. Those notes became workshops, then structured courses. Today we’re a small studio dedicated to cozy, deliberate learning experiences for Internet Marketing professionals and founders.
Mission
Teach marketers how to design reliable growth systems—from search architecture to lifecycle messaging—through clear exercises, templates, and feedback, with no hype or false urgency.
Approach
Each course uses a “journal page” layout with margin notes, definitions, and cross-references. You’ll see why each step matters and how to verify results via analytics QA.
Team
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Eden MooreHead of SEO Systems
Architects technical SEO frameworks and migration playbooks for content-heavy sites.
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Kai TurnerPerformance Lead
Designs PPC structures, creative testing matrices, and incrementality studies.
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Rin PatelAnalytics & QA
Implements GA4 and GTM instrumentation with measurement plans tied to outcomes.